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A focus group discussion involves a gathering of people from different walks of life to discuss a specific topic of interest. Focus Group Discussion (FGD) is considered to be an important tool for qualitative research. As such its application ranges from marketing to medicinal research, and administration to academia. FGD offers a way to record important information about a new product launch, assessing the opinion of the crowd, or even serving as an initial node to begin research on an upcoming illness.
The problem with Focus Group Discussion transcription: Since a single FGD involves 6-12 speakers per session transcription becomes problematic. Overlapping speech makes for a difficult transcription. Also, as mentioned previously, people from different walks of life come together to make up a focus group. These results in differences in dialects, tones, and even languages (in some cases). Without careful subject tracking, the purpose for which FGD was conducted falls in shambles.
The next issue that arises during the transcription of an FGD is that of recording length. Usually, recordings can be several hours long. These garrulous videos can pose a degree of arduousness during transcription. Accurately transcribing every single second of an hour-long video can be a boring ordeal.
Need for focus group discussion:
FGDs are commonly used in the field of market research. FGD is considered to be an important tool for obtaining pointer regarding new products that companies wish to develop and market. The focus group can discuss what the new product solves while also pointing out the shortcomings of the product.
Focus Group is also used to assess the present situation of a product or service in the market that can help in refining upon an existing product or service.
FGD drives qualitative research in the field of medicine. Usually, they are necessary for building up new hypotheses and eventually to test them out.
Focus group transcription services: Owing to the difficulty in transcribing FGDs, one might wonder - where to get a proper FGD transcription? The answer lays in focus group transcription services. Professional services that specialize in focus group transcription can provide effective solutions to every type of FGD transcription problems:
Human transcribers and subject tracking: Human transcribers make FGD transcription easy. First manual work always beats a machine work in terms of accuracy. Secondly, accent, tones, and languages can be easily perceived through human ears. Lastly, Recognition of human emotion and verbatim recording of those emotions is better with manual transcription. This also makes subject tracking easy, which is of great importance during FGD transcription. Sure, focus groups transcription rates are slightly higher than regular, but need for accuracy warrants the extra cost.
Turnaround time: As mentioned previously, FGD can be several hours long. As such, you might think transcribing might take an unusually long time as well - but this is not the case with online transcription services. Division of labor among remote transcribers makes quick work of transcripts. As such transcription, even for long audio segments, can be provided within the deadline provided.
Language support: Usually during a product launch, focus groups from different language demographics are formed to discuss the localization of the product. Focus group transcribing services provides an easy solution to transcribe every major global language.