Vpis v blog od Đức Tín Luxury
If you do not have a Facebook webpage or a Twitter accounts, then you're likely not considered one of the very"plugged in" of today. Virtually everybody has a BlackBerry these days; texting has altered phone calls, which were replaced by mails which only about buried the idea of actually writing a hand written correspondence. For businesses seeking to advertise their products and services it became mandatory years back to have a website; that was considered a"electronic business card". Websites are economical techniques can reach mass numbers of people, and today, if businesses don't have the latest tools of social media working in their favor that they might be losing out. Hence a new study to find out who's plugged into where and how they rank. ductinluxury
It's known as the"Digital IQ" standing system and was created from the L2 Luxury Lab of the New York University (NYU) Stern School of Business. The analysis cover 109 luxury brands, but we're focusing on outcomes for luxury watch brands only.
Depending upon how each manufacturer scored, they have been placed in different categories, the top being"Genius","Gifted","Average","Challenged," and also"Feeble."
TAG Heuer was the sole luxury watch manufacturer to receive rank of"Genius" and came in eighth overall. (Apple was number one, followed by BMW, Audi, Sony, Porsche, Louis Vuitton and Ralph Lauren; the latter two companies do actually make men's and women's luxury watches.
One may have thought that Rolex would arrive in as king although maybe not so. Rolex, Together with Swarovski and Cartier, all put in the"Gifted" class. https://www.pinterest.com/ductinluxury/
Those luxury watch manufacturers which have"typical" websites were: Chopard, Hublot, Movado, Van Cleef and Arpels, Omega, Bvlgari and Piaget.
There was just one watch brand one of the jewellery brands which came in past and categorized as"feeble". This"honor" goes to Franck Muller.
There was also a note created concerning the fact that most high end luxury watch and jewelry brands use words like"exclusive, sophisticated, luxurious, etc" when describing themselves and although images of their products on the sites are stunning, the search engine optimization and user interface / interactivity are anything but.
Of the brands studied, TAG Heuer was the only one that quickly and efficiently provided links to authorized retailers. Breitling wasn't contained in this study, but if you go its site, you will see you could only enter as soon as you've clicked on a list of licensed retailers.
Others like Rolex, Movado and Hublot have such connections but it takes between three and six clicks to get the info. https://www.plurk.com/ductinluxuryvn
In the watch class, TAG was the only brand to add links to authorized retailers on the Web. Additionally, with the exception of TAG, Rolex, Hublot and Movado, the websites of other watch manufacturers examined in the study need three to six clicks to navigate out of the item display page into retail location information.
The study provides the opinion category props, however, regarding social media. Findings reveal that watch brands have more presence on social networking platforms than most luxury brands.
As for social websites, the analysis reports that luxury watch manufacturers use social networking platforms more compared to other luxury brands (clothing, automobiles, etc..)