Vpis v blog od Đức Tín Luxury
If you do not have a Facebook webpage or a Twitter accounts, then you're likely not considered among the most"plugged in" of now. Virtually everybody has a BlackBerry these days; texting has replaced phone calls, which have been replaced by emails which just about buried the idea of actually writing a hand written correspondence. For businesses seeking to advertise their products and services it became mandatory years ago to get a site; that was considered a"electronic business card". Websites are inexpensive techniques can reach mass numbers of individuals, and now, if companies don't have the newest tools of social media functioning in their favor that they might be dropping out. Thus a new study to find out who's plugged in at and how they rank. ductinluxury
It's called the"Digital IQ" ranking system and was designed from the L2 Luxury Lab of the New York University (NYU) Stern School of Business. The study cover 109 luxury brands, but we are focusing on outcomes for luxury watch brands only.
Depending upon how every brand scored, they have been placed in different categories, the top being"Genius","Gifted","Average","Challenged," and also"Feeble."
TAG Heuer was the only luxury watch manufacturer to obtain rank of"Genius" and came in eighth overall. (Apple was number one, followed by BMW, Audi, Sony, Porsche, Louis Vuitton and Ralph Lauren; the latter two companies do actually make men's and women's luxury watches.
An individual might have thought that Rolex would arrive in as king but maybe not so. Rolex, along with Swarovski and Cartier, all placed in the"Gifted" class. https://www.pinterest.com/ductinluxury/
Those luxury watch manufacturers that have"average" websites were: Chopard, Hublot, Movado, Van Cleef and Arpels, Omega, Bvlgari and Piaget.
There was only 1 watch brand one of the jewellery manufacturers which came in last and categorized as"weak". This"honor" belongs to Franck Muller.
There was also a notice made concerning the fact that most high end luxury jewelry and watch brands use words like"exclusive, sophisticated, luxurious, etc" when describing themselves and although pictures of their products on the sites are magnificent, the search engine optimization and user interface / interactivity are anything but.
Of the brands studied, TAG Heuer was the only one that quickly and economically provided connections to authorized retailers. Breitling wasn't contained in this analysis, but if you go its website, you will see that you could only enter once you've clicked onto a list of licensed retailers.
Others like Rolex, Movado and Hublot have these links but it takes between three and six clicks to get the info. https://www.plurk.com/ductinluxuryvn
In the watch class, TAG was the only new to include links to authorized retailers on the Web. Additionally, with the exception of TAG, Rolex, Hublot and Movado, the websites of other watch brands analyzed in the study require three to six clicks to navigate out of the product display page into retail location details.
The research gives the watch category props, though, regarding social networking. Findings reveal that observe brands have more existence on social media platforms than many luxury brands.
In terms of social websites, the analysis reports that luxury watch brands utilize social media platforms more than compared to other luxury brands (clothes, cars, etc..)